Spring Tasks To Complete Before Selling Your Home

If you want to sell your home, spring is a great time to get started readying yourself for the process. Since most people don’t want to carry two mortgages, you’ll need to sell your home before buying a new one. If you do decide to buy and sell simultaneously, beware of contingencies. If you place a contingency that you’ll buy a new home on the condition that you sell your old home first, the deal could soon be out the window. All this aside, preparing to sell can go a long way as far as your dollar and attracting buyers.  

Market Your Home

As most home searches begin online, you’ll need good pictures of your home. Video walk-throughs are also common and helpful in selling many homes. You should work with your real estate agent to be sure that you have a marketing plan ready for execution. This will include sharing on social media and even blogs. Many times, hiring a professional is helpful to get these photos done. You could even get advice from marketing specialists to be sure that the process is being executed well. All of these seemingly little touches can help to drive additional traffic to a home listing. 

Testing The Market Equals Off The Market

If you’re thinking of “testing” the price of your home, it’s probably not a good idea. When the price of your home is too high from the start, people will lose interest quickly. If you start the sale of your home this way, you’ll end up needing to cut the price of the property quite significantly at some point. 

Do Your Research

Buyers also have an idea of what’s reasonably priced and what isn’t. Smart buyers will hold out as they know you’ll be dropping the price of the home fairly soon. Keep in mind that a well-priced home also will bring in much more traffic than a home that has been priced unreasonably. This can be a benefit to you as a seller. 

Make Green Improvements To Your Home


Making improvements to your home not only adds value to it, but makes it more attractive. Today’s environmentally conscious buyers appreciate the effort that sellers put in to go green. If you have the opportunity to put in solar panels or low flow toilets, do so for a big return and a home that’s more appeasing to buyers.

On the other side of “green” improvements is the landscaping. Before you put your home on the market, be sure to spruce up the yard. Curb appeal is a big deal to today’s buyers. Taking the time to make the lawn look well-groomed and put in some new shrubbery can really go a long way. When potential buyers pull up to the home, they’ll be able to see themselves living there.

Don’t Work with an Agent who Doesn’t Use Social Media

Did you know over 70% of consumers are utilizing social tools throughout the home buying and selling process. As a home buyer or seller you need a real estate agent who knows how to leverage the tremendous power of social media.

This blog is more than a blog, it is only one part of a connected internet machine. All of the components of this internet marketing machine help buyers find homes and seller advertise their property. Here is what makes it tick:

1. A Website

A real estate website that has an easy and constantly updated property search.

2. A WordPress blog

WordPress provides good search engine optimization (SEO), allows for consumers to get helpful real estate information and search for property.

3. A Facebook business page

Advertise where your customers already are and they are on Facebook. The Facebook business page has a unique property search within Facebook and connects to all other social networks.

4. A custom Twitter page

Every post on a social media channel helps with search engine optimization or getting found online. Advertising properties on Twitter reaches a very active internet audience.

5. A custom You Tube channel

You Tube is the second largest search engine and has over 800 million unique users each month providing the perfect place to advertise homes for sale.

6. A robust LinkedIn profile

LinkedIn operates in 200 countries and is one of the most widely used social networks.

7. A mobile website

Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device.

 

Why Sellers Need Social Media

Everyone is talking about it but not many real estate professionals are doing it…social media marketing. The numbers say it works but the competition has yet to embrace the tech savvy marketing that only benefits their sellers. Recent studies show that social media does influence the products we buy.

Traditionally, the number one way to market has been word of mouth advertising, but now social media has the power to influence consumers to buy according to what their family and friends like. Social media marketing has become word of mouth marketing on steroids.

This chart below shows a study from eMarketer citing the number of internet users who would buy a brand from social media influence.


eMarkerter also found that; “while that is a relatively small percentage, younger consumers were more likely to buy because of a “like.” They found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so. Females and males were about even by this metric, at 18% vs. 17%”.

What does this mean for sellers? All real estate professionals need to be utilizing social media including blogs, facebook, twitter and more to promote their properties. Not doing this is a disservice to the seller. The National Association of Realtors in 2011, found that 52% of the first time home buyers were between the ages of 24 and 35 years old. First time home buyers made up 37% of all homes purchased. These numbers directly correlate with the study of influence of social media on buying decisions.

So when looking to make a decision on who to list your home for sale with make sure your real estate professional is social media savvy.