What You Should Know About Listing Descriptions

Often in real estate, the saying goes that “a picture is worth a thousand words.” While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. There’s a few simple tips to make sure that the listing description of your home will bring buyers knocking. 

Think Of Your Audience

Remember that one of the most important things in writing anything is to write it for the audience that you’re trying to reach. Who will actually be reading your home’s listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:

  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if it’s a short sale, foreclosure, etc.

The Limitations Of The MLS

The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you don’t want to repeat a lot of the same information throughout the description. For example, there’s no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. It’s definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 

Improved Homes Are Attractive Homes

If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. It’s much more comforting to buyers.

It’s What You Say And How You Say It

There’s a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:

  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home

Certain marketing buzzwords don’t work when it comes to selling a home. These include anything that sounds too good to be true like a “quiet” neighborhood, or stating that the home is ready to move into. While these things can be true, it’s often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.

How to Kick Off a Successful Home Selling Journey

Let’s face it – the thought of entering the home selling market can be stressful, even if you don’t plan to put your house on the market for several weeks or months. However, there are many simple ways to ensure you can enjoy a fun, exciting and successful home selling journey.

Now, let’s take a look at three tips that you can use to kick off an unforgettable home selling journey.

1. Examine Your Home’s Interior and Exterior

How will a potential homebuyer view your residence when he or she sees it for the first time? This is a question that you’ll want to consider closely, as a homebuyer’s first impression of your residence may dictate whether he or she moves forward with an offer.

Take a close look at your house’s interior and exterior from a homebuyer’s perspective. If home improvements are necessary, now may be the ideal time to complete these tasks. That way, you can enhance your house’s interior and exterior before you add your residence to the real estate market.

Also, a home appraisal may help you identify problem areas with your residence. This appraisal enables a property inspector to examine your residence from top to bottom and can help you better understand your house’s strengths and weaknesses.

2. Declutter Your Residence

Unfortunately, clutter can accumulate in a home over an extended period of time. But if you start decluttering your home today, you may be able to avoid the stress of cleaning out your residence as you get closer to adding your home to the housing market.

To declutter effectively, consider items that you need to keep and store them safely. Then, take the items that you no longer require and consider all of your options to get rid of them quickly and safely.

In many instances, you can sell excess items or donate them to charity. Or, you can always offer these items to family members and friends as well.

3. Meet with a Real Estate Agent

What does it take to get your house ready for the real estate market? Meet with a real estate agent, and you can learn everything you’ll need to know about selling a house.

A real estate agent understands the ins and outs of the real estate market. As such, he or she can answer any questions that you may have about the home selling journey and help you plan accordingly.

In addition, after you list your residence, your real estate agent will streamline the home selling cycle. This housing market professional will set up home showings and open houses, promote your residence to large groups of potential buyers and much more. By doing so, your real estate agent will do everything possible to help you maximize the value of your residence.

When it comes to getting ready to sell your home, there is no need to worry. Instead, use the aforementioned tips, and you’ll be able to enjoy a memorable home selling journey.

3 Costly Home Selling Mistakes Before You List Your Residence

For home sellers, it is essential to dedicate the necessary time and resources to streamline the process of adding your property to the real estate market. In addition, you should prepare for any challenges that you may encounter after your home is listed. By doing so, you can avoid many costly mistakes.

Ultimately, there are numerous costly mistakes that may prevent a home seller from optimizing the value of his or her residence, including:

1. Underestimating Your Closing Costs

Closing costs may put a major dent in how much you obtain for your house. Fortunately, you can calculate your closing costs before you sell your home.

Consider all of the expenses that may be included in your closing costs. From attorney and other professional fees to excise tax expenses, you’ll want to account for any and all costs that may impact how much you’ll earn for your house.

Also, if you ever have concerns or questions about closing costs, be sure to consult with a real estate agent. This housing market professional can explain how closing costs work and help you plan accordingly.

2. Guessing Your Home’s Price

What you paid for your home several years ago is unlikely to be what the same as what your house is worth today. Thankfully, you can meet with a home appraiser to determine the true value of your property.

A home appraisal offers a great first step to determining the right price for your home. Meanwhile, a home appraiser may be able to help you identify home problems that you can correct prior to adding your home to the real estate market.

Furthermore, don’t forget to check out the prices of comparable homes that are available in your area. This will provide you with the housing market data that you need you to price your home competitively from the get-go, boosting your chances for a quick home sale.

3. Letting Your Emotions Get in the Way

Let’s face it – listing your home can be stressful, particularly for a first-time home seller. However, it is important to do whatever you can to prevent your emotions from getting in the way of selling your home.

Setting realistic home selling expectations may enable you to remain calm, cool and collected after you list your property. Luckily, real estate agents are available to guide you along the home selling journey and ensure that you are fully supported at every stage.

Your real estate agent will offer expert tips and recommendations, allowing you to understand the ins and outs of the real estate market. He or she also will negotiate with homebuyers on your behalf, keep you up to date about offers on your residences and host open houses to promote your residence to a broad array of homebuyers. Thus, your real estate agent can help you avoid the stress and anxiety that is commonly associated with selling a home.

Avoid the aforementioned home selling mistakes, and you should have no trouble maximizing the value of your residence.

Spring Tasks To Complete Before Selling Your Home

If you want to sell your home, spring is a great time to get started readying yourself for the process. Since most people don’t want to carry two mortgages, you’ll need to sell your home before buying a new one. If you do decide to buy and sell simultaneously, beware of contingencies. If you place a contingency that you’ll buy a new home on the condition that you sell your old home first, the deal could soon be out the window. All this aside, preparing to sell can go a long way as far as your dollar and attracting buyers.  

Market Your Home

As most home searches begin online, you’ll need good pictures of your home. Video walk-throughs are also common and helpful in selling many homes. You should work with your real estate agent to be sure that you have a marketing plan ready for execution. This will include sharing on social media and even blogs. Many times, hiring a professional is helpful to get these photos done. You could even get advice from marketing specialists to be sure that the process is being executed well. All of these seemingly little touches can help to drive additional traffic to a home listing. 

Testing The Market Equals Off The Market

If you’re thinking of “testing” the price of your home, it’s probably not a good idea. When the price of your home is too high from the start, people will lose interest quickly. If you start the sale of your home this way, you’ll end up needing to cut the price of the property quite significantly at some point. 

Do Your Research

Buyers also have an idea of what’s reasonably priced and what isn’t. Smart buyers will hold out as they know you’ll be dropping the price of the home fairly soon. Keep in mind that a well-priced home also will bring in much more traffic than a home that has been priced unreasonably. This can be a benefit to you as a seller. 

Make Green Improvements To Your Home


Making improvements to your home not only adds value to it, but makes it more attractive. Today’s environmentally conscious buyers appreciate the effort that sellers put in to go green. If you have the opportunity to put in solar panels or low flow toilets, do so for a big return and a home that’s more appeasing to buyers.

On the other side of “green” improvements is the landscaping. Before you put your home on the market, be sure to spruce up the yard. Curb appeal is a big deal to today’s buyers. Taking the time to make the lawn look well-groomed and put in some new shrubbery can really go a long way. When potential buyers pull up to the home, they’ll be able to see themselves living there.